George has spent the last 30 years in pivotal senior executive roles across a range of media operations within the television,
entertainment and music industry. He has overseen the international business and creative operations for Simon Cowell’s
SYCO Entertainment including the expansion of over 50 versions of Got Talent and The X Factor formats globally. Among his previous
positions he was SVP of Global Marketing for SONY BMG Music Entertainment, SVP of International & Marketing for Arista Records
and COO of Acun Medya Global. George has worked closely with international superstars including Beyoncé, P!NK, Justin Timberlake,
John Legend, Whitney Houston, Puff Daddy, Carlos Santana to name a few. He recently executive-produced shows for Red Bull Media House
in London and LA. George was previously MD of Ant1 TV and GM of Heaven Music. He re-joined Antenna in 2020.
He started his career as a music executive in Sydney, Australia and has had a range of media executive roles in London, New York,
Athens and Istanbul. He completed his studies in Sydney and holds post-graduate Masters degrees in Marketing and Media Management
from UNSW/AGSM and Macquarie University as well as a Bachelor of Arts Degree from UNSW.