Heaven Music, established in 2001, is the leading independent record label in Greece with significant presence in the Balkan region. It has active contracts with some of the most popular Greek artists, such as Nikos Vertis, Natasa Theodoridou, Pegy Zina, Mihalis Hatziyiannis, Alkistis Protopsalti and others. The company is also successful in developing new artists either through A&R department or through popular TV shows such as Fame Story, X-Factor, Rising Star and The Final 4. Its innovative strategy is based on the combination of production, management, distribution of content and promotion of artists with a deep digital distribution and rights management. Heaven Music also owns the No1 Music YouTube channel in Greece (1m subscribers) and a very strong fan base in social media.