Strategy
To be the most compelling proposition for viewers, subscribers and consumers, partners and content providers.
Antenna Group’s strategy is to pursue high-growth opportunities in both existing and new markets leveraging the Group’s considerable management skills and media expertise.
The Group’s ambition is to be the most compelling proposition for viewers, subscribers and consumers, partners and content providers.
The five pillars of the Antenna Group strategy are to:
- continue to build on its leading role in Free-to-Air TV broadcasting in South East Europe;
- grow portfolios of thematic channels around the world;
- expand web and mobile TV services;
- strengthen the presence of its digital businesses;
- leverage expertise in content production, acquisition and distribution.
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